Student Housing Business: Architecture & Design Trends: Modern is In
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Student Housing Business: Architecture & Design Trends: Modern is In

Student Housing Business: Architecture & Design Trends: Modern is In

Student Housing Business called on CUBE 3 Partner Brian O’Connor to gather insight into ever-changing student housing trends:

This article was originally published in the January/February 2020 issue of Student Housing Business magazine.
Read the full article: https://www.studenthousingbusiness.com/architecture-design-trends-modern-is-in/

Staying on top of design and architecture trends is challenging in any form of real estate, and doubly so in student housing where the market caters to an extremely young and constantly changing demographic. Yet there are many aspects of good design and space management that never go out of style, and even first-semester freshmen know a smartly designed building when they see it. As Generation Z continues to make its presence felt on campus and off, student housing architects and designers are having to up their game.

“Our focus is on innovation and personalization,” says Brian O’Connor, founding partner of Cube 3, an architecture, interior design and planning firm with offices in Massachusetts and Florida. “Students are looking for more than a place to put their head, more than a building that feels like it has some amenitized functions. They’re looking for a sense of place.”

O’Connor and the other sources for this story agreed that student housing is continuing to mature, with less emphasis on plastering school colors and logos everywhere and more incorporation of elements that wouldn’t look out of place in a traditional multifamily complex. While developers and designers always keep college colors in mind — and it remains wise to avoid splashing around a rival school’s colors -— designers are being more sophisticated when it comes to interior choices.

Read the full article: https://www.studenthousingbusiness.com/architecture-design-trends-modern-is-in/